Sales Marketing & Brand Effectiveness
Building a Brand
Your BRAND is a message to the world about who you are, what you do and how you do it.
What do people think when they first meet you? Land on your website? Receive your business card? What do YOU want them to think & feel? And are they the same thing?
You need to put a lot of thought and design into the little things you do everyday, and how they tell others about who you are.
Build YOUR brand .. with thought and strategy!
"MARKETING is the process of
communicating the value and of your brand to your customers."
Have you got a fully integrated Marketing plan that takes your Brand messaging and communicates it across all platforms? Are you leveraging social media? Have you got an integrated sales and marketing process that allows you to fully track your business prospects and drive sales? Are you leveraging technologies that allow you to automate client nurture campaigns?
"The SALES process is all about ~ Driving Revenue!"
Sales process and funnel management should always be done with rigor and discipline. But sales approaches have changed over time, from traditional SPIN selling to consultative selling. In today's world much of your customers decisions are made BEFORE they ever meet a sales person.
This makes your integration strategy between your sales and marketing groups critical !